The DEW product map: choose your goal and move through the stages. Within each stage, pick products by the action you need: they are options, not mandatory layers.
Gently cleanses and prepares the base for styling
387 ₽
Smooths, adds sleekness and fullness
Price on request
Next, choose your goal. When styling with a straightener or curling iron, apply SELECT THERMOCREAM before heating.
From light volume to a dense, firm shape
897 ₽
Pronounced root lift
Price on request
Fullness with blow-drying heat
1 160 ₽
Flexible shape for short and medium-length hair
Price on request
Volume and bounce
962 ₽
Targeted, flexible volume
925 ₽
Volume, fullness and soft hold
755 ₽
893 ₽
Volume and texture for thick hair
for thick and coarse hair739 ₽
Grip before backcombing and updos
719 ₽
Set volume and backcombing
896 ₽
Choose a flexible or longer-lasting shape
1 203 ₽
Moisture, frizz control, radiance
Moisture for dry lengths and ends
1 046 ₽
Silkiness for fine, porous hair
for fine hair1 161 ₽
Frizz control when brushing
896 ₽
Smooth down individual flyaways
1 121 ₽
Overall shine and less frizz
955 ₽
Fragrance-free strong hold
1 030 ₽
Keep the shape in humid weather
957 ₽
Hold and shine for colour-treated hair
952 ₽
Bounce, strand separation, staying power
Volume and glossy texture for waves
975 ₽
Extra control for coarse hair
for thick and coarse hair918 ₽
Bouncy texture on damp hair
1 225 ₽
Define and separate finished curls
1 225 ₽
Define strands and add shine
1 045 ₽
Strong hold for evening styles
1 044 ₽
Build hold in layers
1 203 ₽
Matte finish, defined strands or sleek details
If you need shape and movement while blow-drying
Price on request
Pliable matte shape
1 503 ₽
Tousled, spiky strands
1 087 ₽
Water-resistant shape for an active day
Price on request
Soft texture and natural shine
1 121 ₽
Between washes, on dry hair only
Hair stays dry: start with dry shampoo.
First, refresh dry roots
693 ₽
893 ₽
Texture for thick hair
for thick and coarse hair739 ₽
If you need to set the volume after refreshing
896 ₽