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How to choose products

The DEW product map: choose your goal and move through the stages. Within each stage, pick products by the action you need: they are options, not mandatory layers.

1Cleansing

2Rinse-off care

Next, choose your goal. When styling with a straightener or curling iron, apply SELECT THERMOCREAM before heating.

Volume

From light volume to a dense, firm shape

3Preparation, on damp hair

4After drying, on dry hair

5Finish, optional

Smoothness and shine

Moisture, frizz control, radiance

3Preparation, on damp hair

4After drying, on dry hair

5Finish, optional

Curls and waves

Bounce, strand separation, staying power

3Preparation, on damp hair

4After drying, on dry hair

5Finish, optional

Texture for a short haircut

Matte finish, defined strands or sleek details

3Preparation, on damp hair

4After drying, on dry hair

Refresh your style

Between washes, on dry hair only

Hair stays dry: start with dry shampoo.

4After drying, on dry hair

5Finish, optional