Texture for short haircuts: clays, creams and spray wax
A short cut needs definition, not volume: separated strands, a matte or glossy finish and a shape that lasts the day. We explain how DEW clays, creams and spray wax differ and which effect each product is for.
Which effect, which product
| Effect | Product | Hold |
|---|---|---|
| Matte finish | Matte styling clay MATTE CLAY | Flexible hold |
| Defined texture | TEXTURA PLAY CLAY texturising clay | Strong hold |
| Light texture | TOUCH CREAM shaping cream for soft texture | Natural texture |
| Sport and water | Aqua texture clay WATER PLAY TEXTURE CLAY | Adjustable hold |
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Matte finish
Natural, flexible shape
MATTE CLAY gives texture and flexible hold without added weight, adds body and leaves a matte finish. Panthenol helps prevent dryness. Rub a small amount between your palms and work it through dry hair, shaping strands with your fingers.
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Defined texture
Tousled, “spiky” shapes
When you need crisp, separated strands and a shape that won’t drop, reach for TEXTURA PLAY CLAY: strong hold and defined texture for tousled, “spiky” looks.
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Light texture
Flexibility and natural shine
TOUCH CREAM is for those who don’t want their styling to show. Natural texture, flexibility and moisture with a natural shine. Suits soft cuts and hair that clay would weigh down.
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Sport and water
A shape that holds after a workout
WATER PLAY TEXTURE CLAY aqua texture clay is created for active lifestyles: it keeps the style in place after contact with water and during intense physical activity. On damp hair, it gives natural volume and fullness; on dry hair, defined texture and lasting shape.
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Gloss
Definition and shine without frizz
For a glossy texture, choose SELECT CRYSTAL spray wax instead of clay: it controls frizz, enhances texture and defines individual details, provides style memory and adds no weight. Medium hold and a light-reflecting finish.
Questions
What is the difference between clay and styling cream?
Clay gives a denser texture and noticeable hold, usually with a matte finish. Cream is softer: natural texture, flexibility and shine without the feel of product in the hair.
Which styling product should I choose for sport?
WATER PLAY TEXTURE CLAY aqua texture clay: its formula keeps the style in place after contact with water and during intense physical activity.
Do short haircuts need heat protection?
If you blow-dry, yes. THERMAL CONTROL CREAM activates natural volume, enhances fullness and defines the cut, while SELECT THERMOCREAM protects hair when styling with hot tools.